![]() ![]() As they would in any destination, travelers should exercise caution and practice common sense. The safety of tourists and locals is the utmost priority, and we work diligently to provide a safe and enjoyable vacation experience for tourists and visitors. How should travel advisors address client concerns about safety when visiting the Mexican Caribbean? Given the popularity of Tulum, we hope travelers will be encouraged to explore other nearby destinations, as well. We believe that the southern part of the state will greatly benefit from having an airport closer to its destinations. How will that change the popularity of that destination? Tulum is scheduled to open a new international airport next year. ![]() We hope that this project will drive more tourists to explore off-the-beaten-path destinations, and diversify the tourism offerings in the cities where the stations will be based. The Tren Maya rail system that will link much of the Yucatan peninsula is expected to run through a large part of your state. We are entering new platforms like TikTok to engage new markets, as well as analyzing the top markets for the destination through a modern market intelligence system. We continue to develop and improve what we see as the most comprehensive destination website of the country, along with marketing strategies to support the regional information visitors may seek. We have directed more efforts toward the digital space, implementing state-of-the-art technology to drive our strategic decisions. The primary goal of the rebranding was to create an integrated project with independent brands led by powerhouses like Cancun and Riviera Maya. From the turquoise beaches of Cancun and the cosmopolitan vibe of Playa del Carmen to the enigmatic cenotes of Tulum, visitors have endless options for exploring. Destinations like Isla Mujeres, Holbox, Bacalar and Mahahual have started to gain more popularity.Īt the end of the day, we want travelers to understand that this region can cater to everyone. Some destinations had a strong reputation in the tourism sector however, many smaller destinations were still unknown to many. How would you describe the success of the "Mexican Caribbean" branding, in terms of representing so many destinations around the state? This June alone, Cancun International Airport received 14% more passengers than in June 2019. So, you’re optimistic about arrivals for the coming months?īeing the top region in the country in the recovery of international tourism, we expect the numbers to positively ascend during the second half of the year - even exceeding the number of airplane seats offered pre-pandemic. As a result, we’ve seen that the airlines are confident in the potential of the destination, scheduling more flights to the airports of Quintana Roo, with more frequencies and direct international connections for the winter season. ![]() The combined efforts of the tourism sector, as well as the health prevention protocols that have been implemented in the Mexican Caribbean, have created a favorable atmosphere for a gradual tourism recovery.
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